The last AdWords re-design was in 2008. Now Google is re-building it for our mobile-first world Importance: (If you use or manage Google AdWords)Recommended source: Google Blog AdWords is now over 15 years old. Not a lot of platforms survive that well in the fast-moving digital landscape. 15 years ago computers were big boxes that…
Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the…
Personalisation should be a top priority for marketers, but many are still failing to implement Banner blindness, ad-blocking, spam filters. What do these three things have it common? Well they make advertisers jobs harder for one. But more importantly they speak to a growing trend in digital marketing; people are getting bombarded with so many…
Mobile Marketing Trends And Tools You Can’t Miss Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well. 2016 marks a year where several trends that have had merely tacit relationships to each other in the past – such as…
Blue Nile research shows how different content types inform the buying decision Content marketing is the key foundation of any inbound marketing strategy. Different types of content have differing roles to play along the buyer journey, but it can be hard to know what types of content should be used at what stage, and critically…
The best ways to advertise your mobile app It’s tough to make your mobile apps stand out in a crowded market, regardless of whether you offer them on Android or Apple products. The good news is that with app advertising, you’ll be able to bring your software to the people most interested in having them…
I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what marketers can do to make the most of them Email is consistently ranked among the most effective forms of digital marketing. The DMA’s 2015 national email client report found that email…
Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Please note that I…
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea about your customer retention, which is…
Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales after Search marketing. This makes it the biggest driver for customer sales and way ahead…
