If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get one-on-one face time with these expert practitioners:…
Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect you to be there to answer their needs and provide them with an outstanding experience. Consumers are reading emails on tablets, purchasing on desktop and using mobile while they shop in stores. Meeting the…
A new Wistia heatmap for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and today business video platform Wistia is announcing its support for that format. This includes the ability to host 360-degree videos on its site, as well as in its website-embeddable player. The Cambridge, Mass.-based company is…
A few weeks ago, I had an excruciating pain in the back of my head. I went to see a neurologist who diagnosed me with occipital neuralgia, which is basically a pinched nerve in your head. She prescribed a very specific medication that is clinically proven to reduce pain caused by the condition. But I…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facing Facebook, Google and Amazon, brands pool their dataMay 2, 2016 by Barry Levine Sharing data in co-operatives is becoming a way for the non-giants to survive. Vertical video ads now…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The #1 reason why position #1 doesn’t matterMay 2, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that…
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when…
Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools…
d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of…
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 percent of marketers and agency executives think that digital video will be as or more important than TV programming in the next 3 to 5 years. In parallel, Yahoo released a digital video report…
