A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon finally enables product orders through EchoJul 5, 2016 by Matt McGee Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo. Machine learning…
An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that Amazon sells. Before this weekend, shopping via Echo was limited to reordering items from past Amazon purchases. Shoppers will need to have a 1-Click payment method already set up in their…
When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation. Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the…
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers,…
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout PunchJul 1, 2016 by Amy Bishop Columnist Amy Bishop shares details from a session at SMX Advanced…
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the different changes to Google SERPs. Local and social have been huge parts of the constantly…
As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid…
Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you…
