Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcastsSep 1, 2016 by Tim Peterson Twitter’s Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting…
As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12…
Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Search competitor analysis: backlinks, keywords and pagesAug 31, 2016 by Andrew Dennis Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts…
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads. Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that…
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are…
Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services offered by the free Ibotta shopping app, and then send back photos of their receipts, have received over $110 million in rewards since the app’s launch in 2012. Today, the Denver-based company is extending its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to launch your employee advocacy programAug 30, 2016 by Digital Marketing Depot Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of…
Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where beacons could be heading. The products from Kontakt.io — three hardware, one software — set up a beacon ecosystem that: makes beacons mobile on the thinnest-ever credit-card sized devices; adds beacons to the IFTTT ecosystem, where…
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness,…
