Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers what a fraud score…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce opens up Lightning Bolt portal templates for specific business needsSep 14, 2016 by Barry Levine The new offerings build on last year’s launch of its Community Cloud template. Everything you…
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and mobile apps to be readily assembled via the use of drag-and-drop functional components, like…
B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download…
Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk orders. The Dot, a smaller version of the original Amazon Echo that carries most of the same features and technology, launched in March at $90. Amazon pitched it as a complement…
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted…
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal…
Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creatorsSep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators…
