Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management platform (DMP) Krux. Although deal terms were not disclosed, The Wall Street Journal and others are reporting the price tag was around $700 million. The announcement was made Monday, just before today’s opening of Salesforce’s big…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view…
Amazon is making a push to sell more of its Alexa-enabled devices with “Alexa Moments,” a new ad campaign that launched today and will feature more than 100 different spots in rotation over the next few months. The company says the ad campaign was inspired by the “unique, creative ways in which our customers use…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Authority & link building with real-time PenguinOct 3, 2016 by Marcus Miller Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what…
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and…
Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO…
The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an innovative promotion by food delivery service Grubhub that gave people discounts for sharing who they felt won. Those placing orders on Monday night were invited to share “Which side do you crave?” using…
The Adobe Marketing Cloud logo, rendered as 3-D Microsoft has its Dynamics customer relationship management (CRM) system, but no tools for, say, website experience or content management. Adobe has a Marketing Cloud, but no CRM. Like a well-matched couple, the two tech giants announced earlier this week they were getting together for a more serious…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questionsSep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist…
mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like…
