Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making…
nevodka / Shutterstock.com Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a…
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. If you are considering a social media management software platform, this guide will help…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon aims for faster holiday shipping by limiting new 3rd-party sellersOct 12, 2016 by Matt McGee Merchants new to Fulfilled By Amazon service can’t use it until December 19. After 4…
Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19. One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums: Hey everyone, I got my amazon account and…
From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan. Googler Adam Greenberg, who creates global partnerships with the AMP Project, kicked off the “Getting AMPed” session at last week’s SMX East 2016 with a look at AMP from Google’s perspective. Later in the…
I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things…
Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows…
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people…
An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help determine where you should go on vacation. Through its Expedia Media Solutions advertising sales division, the travel site has launched a new website called “Discover Your Aloha” as part of a year-long campaign…
