ML 20200506
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Category: Digital Marketing
Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. Why we care Podcasts have been an emerging format for some time now, but the lack of insight into…
ML 20200505
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Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are having their moment to shine. And with good reason, too. As organizations become distributed overnight, now more than ever, we need one central source of project information. “Marketing teams really need a single source…
17 ways PPC can help your business survive economic crisis
People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly….
ML 20200504
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3 ways digital marketing agencies will change due to COVID-19
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I…
People choosing trusted brands, but marketers are pulling brand campaigns
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. Making the case for brand. New consumer data from Survata makes a strong case for brand marketing and argues that trusted brands…
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant…
ML 20200501
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