DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to enable marketers to optimize their display campaigns to drive more calls and to identify audiences more likely to convert over the phone. Calls have documented importance in high-consideration categories like home services…
We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech,” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether…
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, OzloOct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources…
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv. But the key…
Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation,…
At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know…
Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s ability to highlight which individuals and businesses are…
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper. G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: How shoppers engage with content on Facebook, Instagram and Twitter; which…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south?Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its multi-channel…
