The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has decided to leave the social network, a Twitter spokesperson confirmed on Wednesday after The New York Times reporter Mike Isaac and Recode reported the news. After 6 years and a once-in-a-lifetime run, I let Jack…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest adds measurement, data vendors to its Marketing Partners programNov 9, 2016 by Tim Peterson Pinterest has given its ‘Good Housekeeping Seal of Approval’ to several companies that can now track…
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program: Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform, but…
It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August — with the ability to rewind through Stories, which has been possible on Instagram, but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing your phone…
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting…
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat copies two of Instagram’s features, adds World LensesNov 8, 2016 by Tim Peterson Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality…
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors”…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Successful SEO programs require content that supports the entire buy cycleNov 7, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of…
Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic….
