Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to…
For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence their website is “working.” The…
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook removes agencies from Marketing Partners program with badge eliminationNov 21, 2016 by Tim Peterson Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from…
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…
There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report,…
Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes”…
On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night. To flag…
Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most vexing problems in marketing today: how to bridge the user-experience gap between the mobile web and apps. Famous is run by Steve Newcomb, the founding COO of semantic search engine Powerset,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Five marketing automation myths busted!Nov 18, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute…
