Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google is testing variations of black links in search resultsMay 24, 2017 by Sergey Alakov Google frequently makes changes to its search results pages in order to improve the user experience….
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far,…
Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday. As with the click-to-play…
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its own monetization. With ads only allowed in three categories — streaming radio, streaming music and news-flash briefings — how would that work? One way may be direct payments from Amazon. The company is currently paying…
Quora, the place to get answers to questions on just about any topic you can dream up from people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using the platform while in beta. Shopify, Hubspot, Thinkific, Udacity and…
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often…
Of the growing set of new themes in the exceptional content at this year’s MarTech San Francisco conference, one stood out in particular: conversational interfaces. Conversational interfaces, or virtual assistants, are growing in popularity and use by marketers. Nick Pandolfi of Google’s Product Partnerships team closed out the Experience Track at MarTech SF 2017 with…
Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google…
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across…
