Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to determine if that ‘free audit’ solicitation email is legitJul 5, 2017 by Dianna Huff It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully,…
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A winning process yields winning results: Conversion optimization tips from SMX AdvancedJul 3, 2017 by Brendan McGonigle Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion…
Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX Advanced. Not speaking this year, I had more flexibility to sit in on some of the many useful presentations. Among the most compelling was a session…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The value of an in-house SEOJun 30, 2017 by Eugene Feygin Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to…
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations…
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and…
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google My Business website builder SEO reviewJun 28, 2017 by Tony Edward Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it…
Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday,…
