Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping adsNov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get…
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 strategic goals SEO consultants should fulfillNov 15, 2017 by Ryan Shelley Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Google Manual…
What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really provides. Being able to prove…
Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make it easier. On Tuesday, Facebook rolled out new features to lower the barrier for brands to advertise internationally. The four new features span an option to streamline campaigns aimed at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 last-minute Google Shopping tricks to level up your account for the holidaysNov 14, 2017 by Todd Saunders Looking for ways to make your product listing ads stand out this holiday…
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall…
Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone…
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Local is the social network’s stab at Yelp, FoursquareNov 10, 2017 by Tim Peterson Facebook’s new app lets people find nearby things to do and places to go. 2017 holiday…
