Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018Dec 29, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your goals…
The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see marketers devoting increased amounts of…
From our sponsors: Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
From our sponsors: Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suiteDec 26, 2017 by Jim Yu Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and…
Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in the boardroom. As competition for digital marketing budgets intensifies in 2018, it is essential that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistentlyDec 22, 2017 by Jeremy Knauff Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships…
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long…
