Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix…
A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale. CPAs and bounties are still primary considerations in partner marketing….
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust…
Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t necessarily need a global sales boss, let alone one with a big-time traditional media pedigree. Snap VP and Head of Global Sales Jeff Lucas is leaving the company less than two years after he…
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the…
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that…
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned. But are things actually looking up for Twitter? [Read the full article on MarTech Today.]…
When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you go. It’s a simple demonstration of the executional power of repeatable processes that can scale (pardon the pun). It reminded me a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: There is no ‘I’ in successful ABM Feb 8, 2018 by John Steinert Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. Pinterest will…
Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share buttons. But that’s beginning to change. Instagram has begun testing a way for people to share someone else’s public post to their own followers through Stories, an Instagram…
