Following Facebook’s suspension of Cambridge Analytica, the analytics firm charged with exploiting Facebook user data, the social platform’s chief security officer, Alex Stamos, is said to be leaving. According to the The New York Times, Stamos said he will be leaving by August of this year and had been clashing with executives since 2016 “over…
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow….
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany,…
Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get your #SMXInsights here! Tastiest takeaways from SMX West 2018 Mar 16, 2018 by Lauren Donovan Relive the magic of SMX West (and catch up if you couldn’t make it to…
It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days: Best of Show – #SMXInsights from SMX West 2018 from Search…
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All about value props: How customer and competitive research should shape your marketing Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
