How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what…
Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by…
The Media Ratings Council (MRC) has revoked AppNexus’s accreditations. The ad technology platform has also withdrawn from the accreditation process as of March. The accreditations were pulled in March after having been suspended in September 2017 “until compliance with requirements for General Invalid Traffic detection and filtration has been established”. The company has lost accreditation…
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being…
Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent. The changes include required authorization…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMB marketing survey finds only 3% use outside agency or vendor Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute What’s…
The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea? Get your free copy to discover answers to…
After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for Facebook and Instagram’s desktop and mobile websites and mobile apps. “We recognized the industry’s desire…
Facebook has rolled out a new option that allows users to remove apps in bulk from their profile settings. The new feature, which is accessible on mobile and desktop, will not only remove the apps but also will offer the option to delete any posts the individual apps have made to a user’s profile, TechCrunch…
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share…
