Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback…
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook ends Trending section & removes all products that integrated with the Trends API Jun 1, 2018 by Amy Gesenhues Facebook reports Trending news links accounted for less than 1.5 percent…
Facebook is removing its Trending news topic section starting next week, along with products and third-party integrations that rely on the Trends API. According to Facebook’s research, people found it to be less useful over time — and the company said that content in the Trending topics section accounted for fewer than 1.5 percent of…
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of smartphones…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to forecast the revenue opportunity for the coveted ‘position 0′ May 31, 2018 by Karen Bone Everyone wants to command that coveted ‘position 0′ for regular and voice-based search, but…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to use influencer marketing to meet your company’s goals May 30, 2018 by Megan Krause Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains…
Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present…
As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two weeks until SMX Advanced. Lock in your ticket now! May 29, 2018 by Marketing Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend…
