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    Category: Digital Marketing

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    Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

    Posted on 20th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and…

    Going on the offensive: The use of attack sites in reputation management

    Posted on 20th July 2018Digital Marketing
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    In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the…

    Twitter puts verification process work on hold to focus on elections integrity

    Posted on 19th July 2018Digital Marketing
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    rvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve the health of the platform. But, according to a recent update from Twitter’s new head of products, Kayvon Beykpour, the company is pausing its work on the verification process to give its full…

    FTC says it will take a ‘close look’ at EU antitrust fine against Google

    Posted on 19th July 2018Digital Marketing
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    Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also told Reuters he had spoken to EU Competition Commissioner Margrethe Vestager about the penalty. While…

    Marketing Day: Amazon Prime Day, Twitter takes a hit & more

    Posted on 18th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul 17, 2018 by Amy Gesenhues Most accounts with significant follower numbers lost less than 3%…

    Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit

    Posted on 18th July 2018Digital Marketing
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    Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked…

    Amazon crashes on Prime Day, creating a less than prime shopping experience

    Posted on 17th July 2018Digital Marketing
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    Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,…

    Marketing Day: Facebook Ads Manager, B2B influencers & more

    Posted on 17th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito…

    How to reach consumers while protecting their privacy

    Posted on 16th July 2018Digital Marketing
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    The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify…

    Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

    Posted on 14th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform….

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