Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their…
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating…
I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Smart content execution will net a lot of inbound links Jul 25, 2018 by Paddy Moogan Ever wonder why that link-building campaign you spent a lot of time and money on…
Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to 10 and limiting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% Jul 24, 2018 by Amy Gesenhues Ad spend on Instagram grew four times that…
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was focused on user-to-user payments, many in the industry speculated that it would be the jump-off point for Snapchat to build out a broader e-commerce platform for brands. A Snapchat spokesperson confirmed to…
The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Smart speaker ownership driving voice adoption on smartphones Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker ‘to reduce screen time’. Planning to make…
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart…
