The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered an industry leader in the events space and your reputation is based on creating…
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to…
Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a new patented purchase prediction solution for the eCommerce market. Kairos will be powered by Jivox’s machine learning and artificial intelligence technology, allowing companies to enhance eCommerce marketing outreach with targeted user scores, and product advertising…
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I…
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this…
Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward. CCPA opt-out handling Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated…
“It’s not the ideal model for building marketing applications that are going to run natively in the cloud.” That was Tony Byrne of analyst firm Real Story Group concluding some skeptical remarks he made to us about the utility of open source development strategies in building SaaS solutions for marketers. Not that he’s a skeptic…
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We’re only human. You’ve heard that phrase before. Right?! We’re only human is a phrase readily applied to universal faux pas and shortcomings – one that highlights how our temporal existence all too often falls short of expectations. Read another way, we can only do so much. And this is exactly what cybercriminals depend on…
The definition of a live event has been shifted 180 degrees since March. Thanks to COVID, it rarely means in-person events these days. While this has meant a decrease or end to onsite gate revenue, many platforms, organizations and corporate entities are taking the opportunity to add value for virtual event attendees and sponsors. PR…
