Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s…
Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with. Google says as long as apps clearly disclose this collection, they are free to request…
Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices. Why? While acknowledging that hosting third-party merchants provided a benefit for smaller businesses and collecting data had legitimate uses such as improving customer service, she also noted that access to third-party data may give Amazon…
Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social media advertising tactics. We’re hosting four in-depth workshops Tuesday, October 23. Choose from: Advanced SEO…
The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just over 90 percent of respondents (out of 2,000 consumers) considered themselves equally or more brand-loyal than they were a year ago. The survey…
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes…
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but…
Question-and-answer platform Quora says it now has an audience of 300 million monthly unique users, up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run across the platform and adapt their targeting as the system learns which audiences engage with the ads. Why…
Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and serve the needs of customers” at our MarTech…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter gives video ads a subtle lift, puts livestreams atop the timeline Sep 14, 2018 by Amy Gesenhues Live broadcasts from followed accounts will now appear at the top of the…
