Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients label” for sellers of audience segment data sets. The idea was to provide answers about how offered data was sourced, its age, to what extent it had been modeled or manipulated, and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Choose your ideal SMX East passOct 3, 2018 by Marketing Land You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways…
You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the…
In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s due largely to the downward pressure on ad pricing from the programmatic platform the company introduced in 2017. However, it expects there to be a pricing recovery in the near…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Compare 17 top SEO tools and platforms Oct 2, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of…
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publishers on Twitter can now monetize videos viewed by global audiencesOct 1, 2018 by Amy Gesenhues Previously, publishers could only monetize organic video content within their home country feeds. Pinterest expected…
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 50 million Facebook user accounts hacked Sep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. For…
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing…
