It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by London-based Phrasee. Founded in 2015 and based in London, the company uses AI to automatically craft and optimize email subject lines and other marketing text. “At the heart of the [Emotions Matter] initiative,”…
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America. Invading 20,800 screens. The rollout covers 20,800 screens…
YouTube quietly announced in its help forums that it has begun cracking down on YouTube channels that take already-produced videos and reuploading them to their channels. YouTube said it has seen a serious issue with some channels producing “duplicative content” and is thus removed these types of channels, allowing them to reapply in 30 days…
Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The fine was imposed in July because of Google Play app pre-install requirements. Claim is that Google tying apps to Android. The EC saw the practice of requiring handset makers to pre-install certain Google apps as…
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical locations to potential customers. To better accomplish that task, geo-location data provider Digital Element is out with its new NetAcuity Point of Interest (POI) database. The Atlanta-based company says this is the first such…
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook according to the forecast. The…
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy…
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is giving more Instagram developers access to AR camera features Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from…
Alistair Croll speaking at Martech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote presentation imploring marketers to be “a little evil.” Well, not “evil” in the sense of throwing a kitten out an open window. More like “subversion,” as in finding unused opportunities in platforms and thus gaining…
