Marketing Day: Top 10 video creators, ultimate AdWords quiz & more

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Microsoft’s user-response Pulse platform now supports on-demand video
Apr 19, 2016 by Barry Levine
Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or education.
Five tips to improve the reach and impact of your social content
Apr 19, 2016 by Digital Marketing Depot
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies.
Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
Apr 19, 2016 by Amy Gesenhues
The top four video creators in March all generated more than a billion views across YouTube, Facebook, Vine and Instagram.
The Ultimate AdWords Extension Quiz
Apr 19, 2016 by Pauline Jakober
Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
Is a local SEO campaign like a sitcom?
Apr 19, 2016 by Jenny Foster
Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.
Beacon marketers have new ways around app download requirement
Apr 19, 2016 by Greg Sterling
Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.
YouTube launches 360-degree live videos & adds spatial audio for on-demand videos
Apr 19, 2016 by Amy Gesenhues
YouTube says its latest features create a more “immersive” video experience.
Composition of an online reputation dream team
Apr 19, 2016 by Chris Silver Smith
If you’re hit with an online reputation attack, you’ll need the best possible team of professionals on your side. Columnist Chris Silver Smith outlines a list of specialists who can help you get the results you need.
4 ways to improve your email marketing production process
Apr 19, 2016 by Chad White
Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program.
Unifying the customer experience across channels
Apr 18, 2016 by Digital Marketing Depot
Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships.
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
Apr 18, 2016 by Greg Sterling
84 percent of respondents in global consumer survey said ad interruptions were too frequent.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology”
Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Forecast says SEO-related spending will be worth $80 billion by 2020
Thinking smarter: Take your SEO work to the next level
How to check if you’ve screwed up your AdWords account
As search changes, Google changes

Online Marketing News From Around The Web:

Analytics

Many National-to-Local Marketers Use Home-Grown Management and Analytics Tools, streetfightmag.com

Blogs & Blogging

10 Blogging Infographics to Achieve “All-Star Blogger” Status, www.jeffbullas.com
5 Things Beginning Bloggers Struggle With the Most, www.blogherald.com

Business Issues

EU’s Google Probe Focuses on Preloaded Apps, Wall Street Journal
Former Apple CEO John Sculley’s views of leadership changed when he met Steve Jobs and Bill Gates, qz.com
New data: Americans are abandoning wired home Internet, Washington Post
Yahoo bidders are few and far between, but include Verizon, TPG and a gang of exes, recode.net

Content Marketing

2 Key Traits of Content That “Breaks the Internet”, www.adweek.com
3 Great Storytelling Tips for Compelling Customers, www.toprankblog.com
3 Unthinkable Behaviors Behind Creative Content Marketers, contentmarketinginstitute.com
40 Headlines: The Good, The Bad, and The Ugly, www.copypress.com
5 Core Content Types Every Marketer Needs To Succeed, heidicohen.com
6 Tips to Improve Content Marketing for Entrepreneurs, www.searchenginejournal.com
Attraction Content: The Foundation of a Smart Content Marketing Strategy, www.copyblogger.com
Content Marketing: How to Find Topics, www.practicalecommerce.com
Content Marketing: How to help subject matter experts come up with blog topics, sherpablog.marketingsherpa.com
Content Preferences of Millennial B2B Buyers, www.marketingprofs.com
From Branded Content to Content Brands, www.searchenginejournal.com
How Can You Be Sure Your Content Marketing is Working?, ignitevisibility.com
How to Match Your Content Strategy with the Buyers’ Journey, www.komarketingassociates.com
Why Advertisers Should Skip the Ads and Start Telling Stories, www.adweek.com

Conversion Optimization

How to Improve Your Conversion Rate By 50% in One Day, blog.kissmetrics.com
The Impact Of Segmentation On Conversions – Handy Guide For Marketers, www.searchenginepeople.com

Copywriting, Design & Usability

7 Questions You Can Expect In Your First UX Design Interview, usabilitygeek.com
Design Or Get Undesigned, www.smashingmagazine.com
The Ultimate Responsive Logo Reacts To The Sound Of Your Voice, www.fastcodesign.com

Domaining

.sucks “gag order” dropped, approved, domainincite.com
Facebook, under Chinese court threat, transfers Instagram.com to its new registrar, domainincite.com

E-Commerce

eBay Enterprise merges with Innotrac to become ecommerce operations giant Radial, venturebeat.com
How to Improve Shopping Performance with Segmentation, insights.marinsoftware.com
Unlock Amazon’s Buy Box with the power of data, econsultancy.com
What JavaScript Means for Ecommerce Merchants, www.practicalecommerce.com

Email Marketing

Enhancing the Delivery Rates of Your Emails: The 5 Best Ways, www.martechadvisor.com

General Internet Marketing

4 Customer Marketing Strategies that Help Keep Our Clients Happy, www.wordstream.com
5 Reasons Why Your Digital Marketing Sucks, www.problogger.net
Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand, www.marketingprofs.com
Enterprise marketers must tightly choose the focus of their website, www.searchengineguide.com
How brands can work with influencers, www.mobilecommercedaily.com
Influencer Marketing: It’s all about the audience, econsultancy.com
Is Your Growth Marketing Plan Ignoring Brand Building?, blog.crazyegg.com
Psychological Backfiring: What No One Tells You About Neuromarketing, conversionxl.com
The Shocking ROI of Influencer Marketing, www.convinceandconvert.com

Internet Marketing Industry

HyprMX’s Dan Laughlin Promoted to General Manager, Senior Vice President, www.marketwired.com

MarTech

The Brave New World of Technology: What Comes After the Bots, www.cmswire.com

Mobile/Local Marketing

10 Amazing Results from SMS Text Marketing, smallbiztrends.com
Android Security 2015 Annual Report, security.googleblog.com

Social Media

4 Social Media Marketing Strategies for Startups, simplymeasured.com
7 Tips for Marketers to Get Started with Snapchat, www.toprankblog.com
Dissection of a Facebook Spammer and What You Can Learn From It, www.adweek.com
Facebook Carousel Content: How to Make Your Posts and Ads Stand Out, www.socialmediaexaminer.com
Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics, www.adweek.com
Facebook Remarketing Explained – 4 Steps to Increase Your ROI, www.searchinfluence.com
How Emojis Can Make Your Social Media Followers, www.verticalmeasures.com
How to Double Your Social Engagement With Images, www.convinceandconvert.com
LinkedIn doubles down on Recruiter, its big revenue generator, with a major update, techcrunch.com
Our fastest, cleanest app yet, blog.pinterest.com
Our First Facebook Canvas Campaigns: What We Learned, 3qdigital.com
Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles, blog.bufferapp.com
The Secret Recipe for Using Social Effectively to Launch a Product, www.martechadvisor.com
Which Social Media Network Should You Focus On?, www.searchenginejournal.com

Video

‘VR isn’t scalable’: Bursting the in-store digital tech bubble, digiday.com
Facebook’s video-piracy crackdown means ads are coming, digiday.com
Google Wants to Prove Its Video Ads Drive Offline Sales for Brands, www.adweek.com
Key Takeaway From F8 Conference: Make Video Shareable, adage.com
Report: 30-Second Video Ads Foster Deeper Audience Connection, www.adweek.com
Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud, adwords.blogspot.com

From our sponsors: Marketing Day: Top 10 video creators, ultimate AdWords quiz & more