Marketing Day: SnapChat ads, SEO projects & Evidon

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to test (and perfect) nearly everything in PPC
Jul 27, 2017 by Andreas Reiffen
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
3 reasons SEO belongs at the beginning of a project, not the end
Jul 27, 2017 by Nate Dame
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Jul 27, 2017 by John Steinert
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
Jul 27, 2017 by Amy Gesenhues
“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.
Five things retailers must do this summer to prepare for holiday shopping
Jul 27, 2017 by Tom Mucklow
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.
5 ways companies can improve their mobile user experience
Jul 27, 2017 by Aaron Strout
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
Snapchat’s ad biz has matured but is still a shiny new object for advertisers
Jul 27, 2017 by Tim Peterson
Snapchat’s ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
Evidon launches ‘first commercial-grade’ GDPR solution
Jul 27, 2017 by Barry Levine
Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.
Bynder announces free version of its Digital Asset Management (DAM) software
Jul 27, 2017 by Barry Levine
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Jul 27, 2017 by Amy Gesenhues
Get to Know: Amy Przywara, Sylvan Learning’s CMO
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Jul 27, 2017 by Ginny Marvin
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.

Content Marketing

37 Ways to Rock Your Content, Copyblogger
How Content Influences the Purchasing Process, contentmarketinginstitute.com

E-Commerce

The Common Affiliate Marketing Mistake, Practical Ecommerce

Email Marketing

5 Questions with an Email Expert: Kevin Gaherty of Harte Hanks, Movable Ink Blog
How list management can help drive sales, VerticalResponse

MarTech

Adobe Auto-Target Aims for Sensei-Fueled ‘One-Click’ Personalization, CMS Wire
Salesforce Unveils Second Generation of Service Cloud, CMS Wire
What do marketing orgs look like in the martech age? Let’s find out, Chief Marketing Technologist

Mobile/Local Marketing

How Local News Publishers Can Score With Proximity Marketing, Street Fight
Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition, Street Fight
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company, Street Fight

Social Media

10 Rules for Effective Facebook Marketing [Infographic], Social Media Explorer
Growth Marketing Comes Down to Authentic Social Connections, CMS Wire
How Does Pinterest Work? A Pinterest 101, blog.tailwindapp.com
How to Ensure Your Facebook Page Complies With Facebook Terms, Social Media Examiner
What Does Amazon Spark Mean For Influencer Marketing?, mediakix.com

Video

Google Play Music and YouTube Red to merge into single service, Engadget
How Video Rankings Differ on Google and YouTube [New Study], tubularinsights.com

From our sponsors: Marketing Day: SnapChat ads, SEO projects & Evidon