Marketing Day: SMB Facebook survey, Katch closes shop & digital ad revenues

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survey finds most SMB advertisers on Facebook spend less than $50 per month
Apr 21, 2016 by Greg Sterling
Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data.
Get your mobile apps in shape with these 7 engagement practices
Apr 21, 2016 by Digital Marketing Depot
Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results.
Katch pulls the plug on its live video sharing & storage platform; will shut down May 4
Apr 21, 2016 by Amy Gesenhues
Unable to secure capital, the live video storage platform announced today that it will stop “katching” videos on April 22.
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
Apr 21, 2016 by Lori Weiman
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
Apr 21, 2016 by Ginny Marvin
The IAB’s annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad revenues.
Facebook starts counting time spent when ranking links in people’s feeds
Apr 21, 2016 by Tim Peterson
Facebook will start counting time spent when deciding which links to put in people’s mobile feeds and stop showing so many posts from the same pages.
Automated CRM Signpost ups its game with built-in AI agent
Apr 21, 2016 by Barry Levine
Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more actions.
Google Analytics’ mobile app gets a major upgrade on iOS & Android
Apr 21, 2016 by Matt McGee
New app available now offers customized reports, sharing options, updated look and feel with new navigation and more.
How to ask customers for reviews (and actually get them)
Apr 21, 2016 by Brian Patterson
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
Apr 21, 2016 by Ginny Marvin
New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across screens.
What’s your brand’s story, anyway?
Apr 21, 2016 by Erika Trautman
Once you know what story you’re telling, you need to make sure your audience cares. Columnist Erika Trautman explains why interactive video storytelling can help you tell a better story that captivates your audience.
LiveWorld launches first public tool — a high-speed management platform for social conversations
Apr 20, 2016 by Barry Levine
20-year-old community/social management provider claims moderators on its platform can process conversations up to 10 times faster than with other tools.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Better in-store attribution is here
Google’s annual livestream of AdWords and Analytics news to be held May 24
Top 9 reasons Google suspends local listings
Call for entries: the 2016 Search Engine Land Awards
Google to display TV station listings & times for searches on your favorite shows

Online Marketing News From Around The Web:

Analytics

How Analytics Enables Marketing Leadership, adage.com

Blogs & Blogging

Use a Blog to Build Loyalty, Increase Conversions, www.practicalecommerce.com

Business Issues

Bill Gurley says Silicon Valley’s unicorn fantasy is collapsing in on itself, qz.com

Content Marketing

4 Elements of Successful Content Marketing on LinkedIn, www.toprankblog.com
7 Ways To Turn Your Employees Into An Army Of Content Creators, www.searchenginepeople.com
8 Tips for Effectively Outsourcing Your Content, www.convinceandconvert.com
Affinity Content: The Key to Growing Your Community, www.copyblogger.com
Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?, contently.com
Four Tools for Endless Content Ideas, www.marketingprofs.com
How Kindness Makes Your Content More Successful, contentmarketinginstitute.com
How to Increase Your Authority with Evergreen Content, www.jeffbullas.com
How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected, www.komarketingassociates.com
How to Thrive in the Era of Interactive Content, www.convinceandconvert.com
On Viral Headlines & Bad Listicles, seocopywriting.com
Seven Steps to Combat Blog Content Thieves, www.problogger.net
The Content Lie That Destroys Campaigns, www.searchenginejournal.com
When Your Conference Ends, Let the Content Repurposing Begin, www.marketingprofs.com

Conversion Optimization

5 Ways Data Improves Your SaaS Conversion Funnel, blog.kissmetrics.com
How I Use Facebook’s Detailed Targeting to Get 60%+ Conversion Rates, blog.adstage.io
How To Get Conversions From Conversations, blog.crazyegg.com
Learn How to Make Your Landing Pages 247% More Awesome, www.wordstream.com

Domaining

.Tech Crosses the 100,000 Domain Registration Mark, www.thedomains.com

E-Commerce

Amazon Shuttering Myhabit.com, wwd.com
Are retailers ready for shift to virtual reality shopping?, www.mobilecommercedaily.com
Are You Meeting the Needs of Today’s Multi-Device Shopper?, multichannelmerchant.com
Chinese shoppers spend $10 billion in 2015 through cross-border e-commerce, www.internetretailer.com
Merchants fear Amazon’s focus on private label brands, www.retaildive.com
Survey: Retailers blame poor data insights for omnichannel struggles, www.retaildive.com

Email Marketing

Email Marketing for Media, Publishing and Entertainment, blog.movableink.com
Just Let Go! Why Unsubscribing is Critical to Email Marketing Success, www.distilled.net

General Internet Marketing

3 Tips for Proving the ROI of Influencer Campaigns, www.adweek.com
5 Tips for Incorporating Infographics Into Your Marketing Strategy, www.copypress.com
Account Based Marketing is Fueling a Revolution, Demandbase Claims, www.cmswire.com
Adding Referral Marketing to Your Campaign: 7 Proven Tactics, www.ducttapemarketing.com
Real-time marketing: The key to real success?, econsultancy.com

Internet Marketing Industry

Periscope Research Shows Retailers Know They Are Not Delivering Omnichannel Experiences Fast Enough, www.realwire.com

MarTech

Adtech is going native on steroids, hyper-personalization and consolidation, techcrunch.com
Five Ways AI Will Impact Marketing Over the Next 12 Months, adage.com
MarTech Companies Unite In the Name of Account Based Marketing, www.cmswire.com

Mobile/Local Marketing

Half Of Small Businesses Will Have A Mobile App by 2017, smallbiztrends.com
Publishers find Google’s AMP speeds up pages, but ads are still slow, digiday.com
Why Online Locations Matter Even More in the New Retail Landscape, streetfightmag.com

Social Media

5 Elements of a Successful Instagram Marketing Strategy, www.toprankblog.com
Facebook #SHOPPER Persona Targeting, www.aimclearblog.com
Facebook glitch causes pages to automatically like its own posts, digiday.com
Instagram may be key to fashion’s see now, buy now democratization, www.mobilecommercedaily.com
Is there such a thing as ‘bad publicity’ on social media?, econsultancy.com
LinkedIn makes all Lynda.com courses available on Apple TV, venturebeat.com
Market To Millennials With Snapchat, smallbiztrends.com
New research: 8 ways early tech adopters use Twitter, www.Twitter.com
Pinterest acqui-hires founder of design app Curator, venturebeat.com
Report: Love Is the Most Popular Facebook Reaction, www.adweek.com
Solving the 10 Most Common Social Media Marketing Challenges, blog.bufferapp.com
The Conversations You’re Missing on Social May Be Killing Your Brand, www.cmswire.com
The Ultimate Guide to WhatsApp Marketing Strategy, www.searchenginejournal.com