The Future of CX with Larry Ellison
Marketing Day: MasterCard CMO interview, Alphabet’s earnings report & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 7 steps to building your client list
Apr 22, 2016 by Steve Olenski
Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips to help you expand your reach and gain the trust of your clients. - Better in-store attribution is here
Apr 22, 2016 by Mona Elesseily
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future. - Top 9 reasons Google suspends local listings
Apr 22, 2016 by Joy Hawkins
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them. - A CMO’s View: MasterCard shares the 9 passion points that shape its event strategy
Apr 22, 2016 by Amy Gesenhues
CMO Raja Rajamannar says his brand aims to deliver unique consumer experiences through its event marketing and sponsorships. - Beyond breakthrough: 5 secrets of seek and share advertising
Apr 22, 2016 by Peter Minnium
How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends. - Microsoft reports $21.7B in revenue for 2016 Q3; Bing search ad earnings up 18%
Apr 21, 2016 by Amy Gesenhues
Microsoft says search ad growth on Bing was the result of Windows 10 usage. - Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Apr 21, 2016 by Barry Levine
Sito adds Cardlytics purchase data to its Real-time Walk-in tech, while Go2mobi partners with Placed for a new layer of in-store tracking. - Alphabet Q1 misses with $20.25 billion in revenues; Google revenue rose 17 percent
Apr 21, 2016 by Ginny Marvin
Paid clicks rose 29 percent. CPCs fell again, but Google sites CPCs rose quarter-over-quarter for the first time in two years.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Improve internal linking for SEO: Calculate Internal PageRank
- Dear Google: Here’s a search marketers’ AdWords UI wishlist
- Why “near me” is critically important for multi-location businesses
- Search in Pics: The Queen Pegman, Google Austin bike & expense bag
- Earth Day Google doodles highlight planet’s 5 major biomes
- IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
- Google honors Prince with special Purple Rain logo
Online Marketing News From Around The Web:
Analytics
- What Marketers Need to Know About Data Scientists, www.marketingprofs.com
Blogs & Blogging
- A Blog is Exactly What We Wish It to Be, dannybrown.me
Business Issues
- Medium Raises $50 Million in Series C; Inducts Two New Members to Board of Directors, www.martechadvisor.com
Content Marketing
- Action Content: Turn Fans into Customers, www.copyblogger.com
- Editorial Calendar Tips, Tools, and Templates, contentmarketinginstitute.com
- Publishers: Weigh The Risks Of Platform Content Distribution, adexchanger.com
- Six common reasons content marketing campaigns don’t perform, econsultancy.com
Conversion Optimization
- A Simple Framework for Landing Page Information Hierarchy, unbounce.com
Copywriting, Design & Usability
- Consider these variables before you choose a UX research method, www.usertesting.com
- Factors In Selecting A Mobile Prototyping Tool, www.smashingmagazine.com
Domaining
- Rightside Premium Domains: A Comparison., rightside.news
E-Commerce
- 8 questions to ask when looking abroad for online growth, www.internetretailer.com
- eBay and BigCommerce Open Joint Sales Platform with Bigger Reach for Your Inventory, smallbiztrends.com
- Five ways online retailers can improve peak-season results, www.internetretailer.com
- Shoppers browse and purchase from same device, increasingly a smartphone, www.mobilecommercedaily.com
Email Marketing
- 3 tips to engage with customers through email, www.usertesting.com
- Email Marketing: 6 steps to re-engaging subscribers and cleaning your list database, sherpablog.marketingsherpa.com
- Get More From Email Signatures With Sigstr, www.convinceandconvert.com
- Leveraging Email for Local Businesses, localu.org
General Internet Marketing
- Customer Retention and Engagement: 5 Areas to Consider, www.silverpop.com
- Earth Day Reminder: How Sustainable is your Marketing Strategy, www.martechadvisor.com
- Is It Morally Okay to Ghostwrite Thought Leadership?, contently.com
- OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising, contently.com
Internet Marketing Industry
- Flipagram Launches In-App “Ephemeral” Camera, www.businesswire.com
- PulsePoint Enables Publishers to Bypass Waterfall Inefficiencies with Header Bidding; Average CPM Increases 147%, www.businesswire.com
MarTech
- Create B2B Marketing Automation that Leaves No Lead Behind, www.cmswire.com
- Demystifying the Role of Artificial Intelligence in Marketing and Advertising, www.emarketer.com
Mobile/Local Marketing
- How to gear towards mobile commerce success, www.econsultancy.com
- Most Smartphone Owners Use Location-Based Services, www.emarketer.com
- Secrets For Choosing the Right Mobile Messaging Channel, blog.kissmetrics.com
- What to Consider When You Price Your Mobile App, www.convinceandconvert.com
Social Media
- #Hashtagfails: Homebase shows how not to jump on trending topics, www.branded3.com
- 5 Ways Brands Can Connect With Social Media Messaging, www.adweek.com
- Facebook Rights Manager: No More Freebooting, www.jonloomer.com
- Facebook usage over Tor passes 1M per month, techcrunch.com
- How Instagram’s favorite beauty brand is also winning on Snapchat, digiday.com
- Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic, www.socialmediaexaminer.com
- Snapchat lets you Face-Swap with your camera roll, drops paid replays, techcrunch.com
- The Hard Truth About Social Media, www.jeffbullas.com
- Twitter integrates with Yelp for location tags in the UK and Japan, bypassing Foursquare, techcrunch.com
Video
- 3 Musketeens: Can a candy bar make its own YouTube stars?, digiday.com
- 3 powerful use cases in VR’s thrilling new frontier, venturebeat.com
- 4 Ways to Make Your Video Content More Measurable, blog.marketo.com
- Interactive video revs up while truly native experiences lag, www.mobilecommercedaily.com
- Will Virtual Reality Help in the Digital Workplace?, www.cmswire.com
From our sponsors: Marketing Day: MasterCard CMO interview, Alphabet’s earnings report & more
Related posts
