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Marketing Day: Local search, attribution modeling vendors & November’s top video creators
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Uncovering the white spaces of opportunity for local search
Dec 22, 2016 by Jon Schepke
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. - 6 questions to help you evaluate an attribution modeling vendor
Dec 22, 2016 by Alison Lohse
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. - Variations on a marketing stalwart: Our top email marketing columns for 2016
Dec 22, 2016 by Pamela Parker
Don’t make the mistake of thinking you know all about email just because it’s been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year. - Should advertisers pressure Facebook to be audited?
Dec 22, 2016 by Kevin Lee
In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency. - Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
Dec 22, 2016 by Amy Gesenhues
The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12% overall. - Improve search rankings and increase productivity with local marketing automation software
Dec 21, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
Online Marketing News From Around The Web:
Affiliate Marketing
- How to Start an Affiliate Program That’s Actually Successful, blog.crazyegg.com
Analytics
- How to Use Pinterest Analytics to Build Buyer Personas, www.socialmediaexaminer.com
Business Issues
- Facebook’s secretive hardware team signs rapid collaboration deal with 17 universities, TechCrunch
- If Twitter’s leadership were American Idol, we’d be down to the final seven, qz.com
- Twitter didn’t fix itself in 2016 and Wall Street isn’t happy, techcrunch.com
- Zuckerberg implies Facebook is a media company, just “not a traditional media company”, TechCrunch
Content Marketing
- 8 Tips to Improve your Content in 2017, www.copypress.com
- Marketing Basics: How to Create Great Content to Reach your Buyers, www.webinknow.com
- Stop Trying to Innovate With Your Content, contentmarketinginstitute.com
- The Latest Trends in Native Advertising, www.jeffbullas.com
- What Is Content Marketing Development?, www.komarketingassociates.com
Copywriting, Design & Usability
- 12 Ways UX Design Affects Web Traffic, simplymeasured.com
- Better Website Testing – A Simple Guide to Knowing What to Test, vwo.com
- Conversational Design Essentials: Tips For Building A Chatbot, www.smashingmagazine.com
- Performance optimization in an HTTP/2 world, yoast.com
Domaining
- ICANN gives Whois privacy services breathing room on new transfer policy, domainnamewire.com
E-Commerce
- 7 ways to reduce shopping cart abandonment on mobile, www.mobilecommercedaily.com
- Ecommerce Companies Sought-after Acquisition Targets, www.practicalecommerce.com
- Ecommerce in 2017: What do the experts predict?, econsultancy.com
- Ecommerce Security Threats: 5 Trends Online Businesses Need to Know, www.cmswire.com
- Retailers’ digital ad spending grows 22.5% this year, www.internetretailer.com
- Shoppers have spent nearly $80 billion online so far this holiday season, Internet Retailer
- The final push for online holiday sales, Internet Retailer
- This is One Area Online Where Amazon Is Still Not No. 1, www.emarketer.com
- What brands can learn from Amazon’s private-label strategy, www.internetretailer.com
Email Marketing
- How to Promote Your Email Marketing on Social Media, blogs.constantcontact.com
- Should You A-B Test Email Marketing Campaigns?, smallbiztrends.com
- Your Quick Guide to Driving Holiday Sales with Email Marketing, www.martechadvisor.com
General Internet Marketing
- 4 Hard Truths I Learned Covering Marketing This Year, contently.com
- Experts Share Influencer Marketing Predictions for 2017, www.toprankblog.com
- Here’s What B2B Marketers Really Want for Christmas, www.cmswire.com
- Real-Time Marketing: Five Tips for Surviving in Our Brave New World, www.marketingprofs.com
- Seven ways marketers can jump-start digital transformation in 2017, econsultancy.com
- Why Your B2C Strategy Needs Customer Value Marketing, www.convinceandconvert.com
Mobile/Local Marketing
- 3 misconceptions about location-based services, www.mobilecommercedaily.com
- 30 Top Social Media Sites to Market Your Small Business Locally, smallbiztrends.com
- Brand Spend Moves In-App, www.martechadvisor.com
- How brands and publishers used Facebook Messenger this holiday season, digiday.com
- Small screens bring in big holiday sales, www.internetretailer.com
Other Items
- Google will launch two flagship smartwatches early next year, www.theverge.com
- High-speed Wi-Fi rolls into 100th railway station in India , https://blog.google.com
- Yahoo is testing a new homepage, allgoogletesting.blogspot.com
Social Media
- 30 Top Social Media Sites to Market Your Small Business Locally, smallbiztrends.com
- Facebook temporarily banned a social justice activist for commenting on racism, techcrunch.com
- How Facebook’s Homegrown Data Centers Serve Billions Of Users, Now And In The Future, www.fastcompany.com
- More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles, www.adweek.com
- Which Companies Were Most Influential on Facebook During the 2016 Holiday Shopping Season?, www.socialmediatoday.com
- Why Bleacher Report has 11 people dedicated to Snapchat Discover, digiday.com
Video
- Baidu Plans $1 Billion IPO for Video-Streaming Site iQiyi.com, www.wsj.com
- How to Engage with Customers Using Facebook Live Video, www.ducttapemarketing.com
- PlayStation VR now supports YouTube, www.theverge.com
- These Are the 10 Most-Shared Holiday Videos, adage.com
- YouTube’s biggest star is a 5-year-old that makes millions opening toys, www.theverge.com
From our sponsors: Marketing Day: Local search, attribution modeling vendors & November’s top video creators
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