Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to a study conducted by Adobe Analytics. Discovery and growth. The study, which combined survey information from 1,008 U.S. respondents and…
Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows that now. But CX does not happen haphazardly. Every company, small to extra-large, has to be strategic about every facet of customer engagement and how it operates in order…
The (Upcoming) WordPress Renaissance The (Upcoming) WordPress Renaissance Leonardo Losoviz 2019-08-15T13:00:59+02:00 2019-08-15T12:36:08+00:00 It has been 8 months since Gutenberg was launched as the default content editor in WordPress. Depending who you ask, you may hear that Gutenberg is the worst or the best thing that has happened to WordPress (or anything in between). But something…
It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable survey data that appears to support that general proposition, the truth is more situational and nuanced. Resisting personalization. A new survey of 1,100 U.S. adults in March, conducted by the Advertising Research Foundation (ARF) appears to fly in the…
Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. In short: Martech is marketing. Bring your big-picture questions about this bold and vital concept to a no holds…
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Smashing TV Interviews: The Mozilla View Source Line-Up Smashing TV Interviews: The Mozilla View Source Line-Up Rachel Andrew 2019-08-14T10:30:59+02:00 2019-08-14T12:36:06+00:00 Smashing TV has been working with our friends over at Mozilla to bring you content from their upcoming View Source conference in Amsterdam. We’re really excited about the event that they are putting together. Here…
Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among some brands. A new survey from the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) shows why brands should be nervous about their content appearing beside questionable or offensive content. Reduce their purchase or…
Movie Poster Designs To Inspire Your PWA Hero Images Movie Poster Designs To Inspire Your PWA Hero Images Suzanne Scacca 2019-08-13T15:00:59+02:00 2019-08-14T12:36:06+00:00 I visited the Fandango website last weekend, hoping to find something that would give me an excuse to spend a couple of hours inside an air-conditioned movie theater. This is what first caught…
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200…
