The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to…
Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more. Why we care The integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting…
Inclusive Components: Book Reviews And Accessibility Resources Inclusive Components: Book Reviews And Accessibility Resources Ari Stiles 2019-12-13T11:00:00+00:00 2019-12-13T12:36:24+00:00 Tuesday, December 3, was the official release date for Inclusive Components, and the reception has been overwhelmingly positive. The book is already an essential resource for accessibility experts and developers. You Had Me At “Inclusive!” As the…
Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their…
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Should Your Portfolio Site Be A PWA? Should Your Portfolio Site Be A PWA? Suzanne Scacca 2019-12-12T12:00:00+00:00 2019-12-12T12:36:51+00:00 This is going to seem like an odd thing to suggest, considering how much work is required to build a progressive web app instead of a responsive website. But, for many of you, your portfolio site should…
For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to…
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020. Use the A-M-O strategy I like to use the acronym AMO,…
We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they commute, drink the same coffee on…
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