Daily Archives: 12th December 2019
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020. Use the A-M-O strategy I like to use the acronym AMO,…
Should Your Portfolio Site Be A PWA? Should Your Portfolio Site Be A PWA? Suzanne Scacca 2019-12-12T12:00:00+00:00 2019-12-12T12:36:51+00:00 This is going to seem like an odd thing to suggest, considering how much work is required to build a progressive web app instead of a responsive website. But, for many of you, your portfolio site should…
For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to…