Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it through their social networks. As a result, publishers are losing control of their content, and users are overloaded with content sources. That’s the basic problem that a Ponte Vedra, Florida-based startup…
Unruly announced today that it has partnered with Moat and News Corp to offer advertisers mobile vertical video ads. The first publishers to run Unruly’s vertical video ads include News Corp’s The Sun and the New York Post. Measurement for the vertical video ads will be provided by Moat. “The landscape is changing fast and…
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Business data and citation…
When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why…
A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and more. This partnership recognizes Twitter’s…
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Brief change suggests local SEO ranking factors are different for branded queriesJun 17, 2016 by Joy Hawkins What are the differences between branded and non-branded local packs in Google, and how…
I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is…
Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: 74 percent of all Internet traffic will be video by 2017. Video is shared…
Sublime Text is, no doubt, one of the most powerful text editors out there. The number of satisfied users attests to that. If you explore it, you will eventually see how beautifully its powerful features are hidden behind a simple and elegant interface. If you have been using Sublime Text for some time, now is…
