Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applicationsSep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources….
Salesforce is adding new desktop/mobile applications to its Wave Analytics Cloud that allow users to drill down into data, customize dashboards, or better apply analytics to specific uses. There is a Wave for B2B Marketing, currently in beta and available as a release version next month. It allows a marketer to drill down into data…
There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat. Starting September 7, Apple notified developers, the company will begin identifying apps that are broken, neglected or no longer comply with its review guidelines. According to an email that went out to…
How often do you have to explain the purpose of a study, objectives, goals or measurements within your company? Maybe you need to prepare a presentation or a brief overview of what next steps should be taken, or maybe you simply need to build a shiny, new pattern library? Whatever project you may be working…
This week’s reading list consists of a lot of little, smart details that you can use on websites. From tweaking the user’s reading experience during page load to pure JavaScript functions and verifying the integrity of external assets. And finally, we see some articles on thinking differently about established working habits — be it working…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcastsSep 1, 2016 by Tim Peterson Twitter’s Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting…
As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12…
Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope…
Support for responsive images was added to WordPress core in version 4.4 to address the use case for viewport-based image selection, where the browser requests the image size that best fits the layout for its particular viewport. Images that are inserted within the text of a post automatically get the responsive treatment, while images that…
