B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download…
Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk orders. The Dot, a smaller version of the original Amazon Echo that carries most of the same features and technology, launched in March at $90. Amazon pitched it as a complement…
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted…
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal…
Let’s say you want to quickly sketch out your idea of a website, or just quickly whip up a small site for testing purposes. Also, neither should take a lot of time to build nor should they need a full-stack toolkit. So, where and how do you start? Have you tried creating a website with…
Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creatorsSep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators…
It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior. Unfortunately, few organizations try…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10Sep 12, 2016 by Amy Gesenhues Nike’s Olympic-themed “Unlimited You” wins No. 1 spot, but Clash…
Last month, Nike’s Olympics-themed ad, “Unlimited You,” made it to the top of YouTube’s ad leaderboard for August with 36.2 million views. But video game developer Supercell was the real winner, owning five of the top 10 most watched ads. Dominating half the list, YouTube says Clash Royale set a new record for the most…
