Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is the first use of first-party customer relationship management (CRM) data for targeting and…
It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research…
I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about…
Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US…
We have great new technology available to enhance our websites. But while theoretical articles explain well what the technologies do, we often struggle to find real use cases or details on how things worked out in actual projects. This week I stumbled across a couple of great posts that share exactly these precious real-life insights:…
The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the categories just mentioned, drawing, sketching, sketchnoting, and any hybrid style (combinations of the above) have also been gaining attention among designers, illustrators, and other professionals. A…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon has sold more than 5 million Echo devices, with a big holiday to comeNov 23, 2016 by Greg Sterling While Google Home is $50 cheaper, Echo will likely dramatically out-sell…
According to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US since its launch in 2014. The firm also states that awareness of the virtual assistant unit has dramatically increased in the past year. Roughly 70 percent of Amazon customers are now aware of Echo,…
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time in history. However, despite the best efforts of pollsters, mathematicians, academics and others, just about every polling projection and prediction was wrong. Well, all but…
The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn…
