If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of marketers are confused about how to use their personas or…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: NASA has created official accounts on Pinterest and Giphy and they’re pretty greatDec 9, 2016 by Tamar Weinberg NASA has made a super smart move to showcase amazing graphics through dedicated…
From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation…
NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that…
IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a version of its call intelligence platform that embeds Watson’s cognitive computing capability, via the Watson Speech to Text API. The companies said this is Watson’s first job in marketing-focused call intelligence, and it…
We shouldn’t let ourselves get distracted by people who work on different projects than we do. If a developer advocate works on a web-based QR code application, for example, their way of tackling things most certainly won’t fit your project. If someone builds a real-time dashboard, their concept won’t relate to the company portfolio website…
Christmas is just around the corner, and what better way to celebrate than with some free goodies? We sifted through the web (and our archives) to find holiday-themed icon sets for you that’ll give your creative projects some holiday flair. Perfect for Christmas cards, gift tags, last-minute wrapping paper, or whatever else you can think…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Compare 9 leading predictive marketing analytics vendors in this Marketing Land reportDec 8, 2016 by Digital Marketing Depot Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market…
Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges This report includes: in-depth analysis of platform capabilities and features. profiles of 13…
“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates. But a widespread misconception perpetuated by the SEO industry persists: you need to continue to feed…
