Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook will let celebs edit Live videos after broadcast endsDec 21, 2016 by Tim Peterson Facebook has no plans to let non-Mentions users trim the beginning or end of their Live…
Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is…
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush. But with…
Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers? Performance isn’t just a technical concern: It matters,…
“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded…
With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal change? As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would…
It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us…
Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more. People can tune into a Live Audio…
Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for multiple platforms…
