Winter means getting out your scarf and a cozy hat to brave the cold — if you’re located in the Northern hemisphere that is. For all those occasions when your projects may need to get dressed up a little, we are happy to present to you the free Clothing Icon Set created by the design…
Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that…
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing budget increases: Tips for wielding a double-edged sword for 2017Jan 12, 2017 by Joshua Reynolds Many CMOs this year will find themselves with an increased budget — and with it,…
In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new initiatives to restore its credibility as a news publishing platform; among them, it hired former CNN journalist Campbell Brown as an industry liaison. Today it announced a number of new efforts to support and collaborate…
Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure. This Social ROI Template from Tracx will give you advice on goal-driven analysis and which…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The flexibility requirement for SEO agenciesJan 11, 2017 by Casie Gillette SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that…
Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but…
Last month’s most watched ad on YouTube was from Shell Oil Company. With Jennifer Hudson, DJ Steve Aoki and others performing the song “Best Day of My Life,” the spot is a music video produced to promote the brand’s #MakeTheFuture campaign. Shell’s spot generated 24.4 million views during December — nearly double the views for…
HTML email: Two words that, when combined, brings tears to a developer’s eyes. If you’re a web developer, it’s inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think back to…
