The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared…
From Static Sites To End User JAMstack Apps With FaunaDB From Static Sites To End User JAMstack Apps With FaunaDB Bryan Robinson 2020-06-09T12:00:00+00:00 2020-06-09T12:36:44+00:00 The JAMstack has proven itself to be one of the top ways of producing content-driven sites, but it’s also a great place to house applications, as well. If you’ve been using…
12 Ways To Improve User Interview Questions 12 Ways To Improve User Interview Questions Slava Shestopalov 2020-06-09T10:30:00+00:00 2020-06-09T12:36:44+00:00 An experienced interviewer takes care of many things: builds hypotheses, selects interviewees, composes invitations, schedules appointments, sets the stage, and, of course, writes an interview script. Any of these preparations can go wrong, but the script failure…
Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales enablement functions to marketing. “The organizations in which sales enablement reports to marketing are exceeding revenue expectations more frequently,” said Caroline Robertson, Forrester VP and research director serving B2B marketing professionals. According to Robertson, the…
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I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company and every team is a unique organism with differing needs and there’s no one-size-fits-all approach. Having coached a lot of teams over the years in marketing, software and everything in between, there…
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The post ML 20200604 appeared first on Marketing Land. From our sponsors: ML 20200604
Equivalent Experiences: Thinking Equivalently Equivalent Experiences: Thinking Equivalently Eric Bailey 2020-06-05T12:00:00+00:00 2020-06-05T12:44:09+00:00 This is the second of two articles on the topic of how digital accessibility is informed by equivalency. Previously, we have learned about the underlying biases that inform digital product creation, what isn’t an equivalent experience, the compounding effects of inaccessible design and…
