In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an…
It’s almost time to leave winter behind us here in the Northern Hemisphere. Most of the time, the weather can’t quite make up its mind, and so the days pass by with half of the sky sunny while the other half gray. Nature usually tends to have a strong impact on my mood, and so…
As web developers, we all approach our work very differently. And even when you take a look at yourself, you’ll notice that the way you do your work does vary all the time. I, for example, have not reported a single bug to a browser vendor in the past year, despite having stumbled over a…
Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers are sending fewer emails & getting better open rates [SendGrid]Mar 2, 2017 by Amy Gesenhues SendGrid says email marketers are sending an average of 8.1 emails per month this year,…
Douglas Crockford famously declared browsers to be “the most hostile software engineering environment imaginable,” and that wasn’t hyperbole. Ensuring that our websites work across a myriad of different devices, screen sizes and browsers our users depend on to access the web is a tall order, but it’s necessary. If our websites don’t enable users to…
Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools as well as Facebook’s advertising API, the company announced on Wednesday. As a result advertisers can now pick up real estate within Instagram’s Stories…
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right…right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers…
Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. I will argue that it would be an…
In this ebook, Indusa explores a better way to build martech. Martech companies are their own unique creatures. While they do need to build software like any other SaaS or product company, martech firms also need to navigate the startup world (read: short runways, little to no room for failure, and limited resources) along with…
