It’s almost time to leave winter behind us here in the Northern Hemisphere. Most of the time, the weather can’t quite make up its mind, and so the days pass by with half of the sky sunny while the other half gray. Nature usually tends to have a strong impact on my mood, and so…
In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s location tracking is better now than ever beforeMar 3, 2017 by Andy Taylor Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP…
