Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of…
Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance. According to…
In a world driven by the Internet, mobile apps need to share and receive information from their products’ back end (for example, from databases) as well as from third-party sources such as Facebook and Twitter. These interactions are often made through RESTful APIs. When the number of requests increases, the way these requests are made…
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AdWords’ view-through conversion window will soon default to 1 dayMar 7, 2017 by Ginny Marvin The change will go into effect on March 29, 2017. Google rolls out free Data…
What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share our experience…
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Live Webinar: Intro to Agile MarketingMar 6, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down…
“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer. Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line MacBook, the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s location tracking is better now than ever beforeMar 3, 2017 by Andy Taylor Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP…
