The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What you learn from talking with Google’s largest advertisers all day, every dayDec 20, 2017 by Matt Lawson The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist…
There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty cool, but I must admit that the idea of talking search ads day-in,…
The web has changed the way we work. Startups rethought what offices look like, and with a laptop in your bag, you can get work done from anywhere anyways — no matter if it’s your desk at home or the cozy coffee shop around the corner. Over are the times of dark and stuffy cubicles…
Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in the browser market, this has a potentially sizable impact for non-compliant websites whose ads do…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supercharge your email marketing with Google AdWordsDec 19, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages…
Making improvements to your mobile app’s design isn’t necessarily the easiest of tasks. After all, how much can really be accomplished within such a limited space? You recognize that mobile users’ attention spans are waning and that, consequently, they expect a speedy, convenient and engaging experience when using apps. Realistically, how many other ways can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reddit’s mobile apps now let people view only visual posts, block ads through in-app browserDec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test…
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help its fledgling video advertising business, and support for Apple’s Safari View Controller, which would enable people to block ads on publishers’ sites accessed through Reddit’s iOS app. The social network…
Most potential users will want to try out the software or service before committing any time and money. Some products work great by just giving users a free trial, while other apps are best experienced with sample data already in place. Often this is where the age-old demo account comes into play. However, anyone who…
