If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing…
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Hooked on a feeling: The forgotten factor in online advertising Nov 9, 2018 by Jacqui Wallis We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should…
CSS Frameworks Or CSS Grid: What Should I Use For My Project? CSS Frameworks Or CSS Grid: What Should I Use For My Project? Rachel Andrew 2018-11-09T12:30:30+02:00 2018-11-09T17:55:33+00:00 Among the questions I am most frequently asked is some variety of the question, “Should I use CSS Grid or Bootstrap?” In this article, I will take…
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s what Facebook says about ads and targeting on Portal Nov 8, 2018 by Amy Gesenhues As Facebook starts shipping Portal devices, it trying to allay privacy concerns. Step up your…
Sharing Data Among Multiple Servers Through AWS S3 Sharing Data Among Multiple Servers Through AWS S3 Leonardo Losoviz 2018-11-08T12:30:30+01:00 2018-11-08T12:30:20+00:00 When providing some functionality for processing a file uploaded by the user, the file must be available to the process throughout the execution. A simple upload and save operation presents no issues. However, if in…
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found…
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the US annually. But what’s is the ROI of a TV commercial? Marketers have been trying to answer that question for years. Now they can. Mobile location data enables marketers to measure the offline impact of both digital and traditional media….
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this…
