London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s…
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression…
An Introduction To WebBluetooth An Introduction To WebBluetooth Niels Leenheer 2019-02-13T13:00:51+01:00 2019-02-13T12:09:44+00:00 With Progressive Web Apps, the web has been ever more closely moving towards native apps. However, with the added benefits that are inherent to the web such as privacy and cross-platform compatibility. The web has traditionally been fantastic about talking to servers on…
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services….
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Webhosting Compared: Testing The Uptime Of 32 Hosts In 2018 Webhosting Compared: Testing The Uptime Of 32 Hosts In 2018 John Stevens 2019-02-12T12:00:22+01:00 2019-02-12T12:26:50+00:00 (This is a sponsored article.) Many surveys have indicated that uptime is number one factor when choosing a web host and although most, if not all, web hosting services “promise” 99.99%…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB names direct-to-consumer brand to board seat for first time Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer…
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to…
A/B Testing For Mobile-First Experiences A/B Testing For Mobile-First Experiences Suzanne Scacca 2019-02-11T12:00:26+01:00 2019-02-11T12:04:15+00:00 Your client’s website is done. They’re thrilled with it. You and your team are satisfied with the results. And visitor reception looks good so far. While I recognize that a lot of research, experimentation, analysis and review went into the creation…
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G…
