According to Clearleft, a component library is: “A collection of components, organised in a meaningful manner, and often (but not necessarily) providing some way to browse and preview those components and their associated assets.” — “On Building Component Libraries,” Clearleft We’ll learn how to build a component library by making one that comprises four components:…
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Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest role in martech. “Really their expertise is around the data, and this is not just…
There’s nothing novel about using icons within mobile apps. From the home screen icon to the navigation menu, they’re pretty much a standard part of the apps that designers build. They come with big benefits too: Minimized distractions, More attractive UIs, Empowerment of users to easily engage with the app, Elimination of language barriers, Improvement…
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Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a brand consideration…
If you aren’t using it yet the name Figma is surely a name that you’ve heard more and more over the last few years. Figma is a relatively new design tool that is browser-based. This means you don’t need to install it locally or buy expensive licenses to give team members access to design files….
Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often focused on major life events like marriage, birth of a child or purchase of a…
Storybook is a UI explorer that eases the task of testing components during development. In this article, you will learn what storybook is about and how to use it to build and test React components by building a simple application. We’ll start with a basic example that shows how to work with storybook, then we’ll…
