Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re…
The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time, perhaps ever. It has clearly been the perfect storm of voter anger and frustration meeting up with two distinctly idiosyncratic candidates, Donald Trump and Bernie Sanders, who have cleverly tapped into the…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…
Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand the relationships and differences between elements. As designers, we can use…
Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on the influential sidebar of the social network. Specifically, content regarding Mitt Romney, Rand Paul, murdered Navy SEAL Chris Kyle, Wisconsin governor Scott Walker and other conservative issues was explicitly being refused visibility under Trending Topics despite…
Embracing fluid typography might be easier than you think. It has wide browser support, is simple to implement and can be achieved without losing control over many important aspects of design. Unlike responsive typography, which changes only at set breakpoints, fluid typography resizes smoothly to match any device width. It is an intuitive option for…
After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon be launching new search capabilities, drone broadcasts (with iPhones), and more control over saved videos. According to Periscope’s “Coming Soon” post, users will soon be able to search for live broadcast by topic, as…
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a budget, find the right mix of organic and paid, put out fires on a weekly basis and handle a huge influx of customer comments. But one of the biggest question…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android. That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for managing deep linking with URL schemes, as…
