If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles and blog posts insisting that it’s necessary for businesses of all sizes to maintain a social media presence. Admittedly, having a professionally crafted social media presence does benefit many large…
The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience segments. Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Video ad platform Videology now utilizes Nielsen data for combined online/TV targetingApr 25, 2016 by Barry Levine For instance, a retailer can now understand and apply the TV viewing habits of…
The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the 1960s “Mad Men” days cause many of us to shudder at the duplicity involved. Instead, today’s marketers use content in a myriad of different media to communicate and inform their buyers. Regardless of…
The OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that over 50 percent of global ad volume on the exchange came from mobile in Q1 2016, up 180 percent from a year ago. OpenX said, on average, CPMs on mobile apps were 50 percent higher than CPMs…
This upcoming September, SmashingConf Freiburg will be taking place on Smashing Magazine’s 10th birthday and, well, we definitely wouldn’t want to celebrate it all alone. Freiburg is the smallest of all our conferences; this means a super-friendly atmosphere right at the foothills of the magical Black Forest, but also not that many seats! So, are…
Adobe wants to make electronic signatures easier to implement for marketing and e-commerce. Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service, and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign service needed a custom integration to become part of a web or…
Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright intimidating! What’s difficult for one local business is even more difficult for a company with multiple locations. One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby”…
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links…
Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK Register, which picked up on a tweet by privacy advocate Alexander Hanff. Hanff wrote to Jean-Claude Juncker, president of the European Commission, about whether ad-blocking-detection scripts that some publishers are using to thwart…
